TAI ER is an innovative internet catering brand mastered in the signature Suancai & Fish. TAI ER expresses the "ER" attitude in a way that meets the interests of young people, insists on the innovation of traditional culture, and advocates that Suancai tastes better than fish. It turns the 3000-year-old Suancai into a symbol of the Chinese trending culture. Its branches are located in most cities in China, mainly in first-tier cities including Beijing, Shanghai, Guangzhou, and Shenzhen.
The first Singapore branch opened in 2021 and the chain will continue to expand globally in the future.